Pirelli Annual Report
This huge installation has been presented, together with the short video here below, at Hangar Bicocca February 24th by Marco Tronchetti Provera, Chairman and CEO of Pirelli, Antonio Calabrò, Senior Advisor Culture Pirelli, the art critic Achille Bonito Oliva, and Christian Omodeo of Le Grand Jeu, expert in Street Art and the artistic curator of the project.
During the exhibition days, Pirelli has also launched a social-networking initiative called #TakePArt. This campaign aimed to involve visitors to Hangar Bicocca, inviting them to take photos of the work of the three street artists and to share them on social media using the hashtag #TakePArt. The most original shots has been published on Pirelli social-network channels.